Wiredset

» Machine Shop: The Hype Machine Blog about Hype Machine (and things we love)

We’ve recently made some changes to the popular page so that it reflects the number of people who’ve favorited the track in the past three days. Shortly after we made the change, we were alerted by…

» Advertising - Industry Tightens Its Standards for Tracking Web Surfers - NYTimes.com

“The data is in computer wording, programming speak, and to the consumer would mean nothing,” he said.

» Facebook Tops, But Social Networkers Fickle

According to Nielsen, total minutes spent on social networking sites in the U.S has increased 83% year-over-year. In fact, total minutes spent on Facebook increased nearly 700% year-over-year,…

» FTC Staff Revises Online Behavioral Advertising Principles

The report discusses the potential benefits of behavioral advertising to consumers, including the free online content that advertising generally supports and personalization that many consumers…

» Self-Regulatory Principles for Online Behavioral Advertising

The cross-industry Self-Regulatory Program for Online Behavioral Advertising was developed by leading industry associations to apply consumer-friendly standards to online behavioral advertising…

» David Kessler: Fat, Salt and Sugar Alter Brain Chemistry, Make Us Eat Junk Food - washingtonpost.com

Instead of satisfying hunger, the salt-fat-sugar combination will stimulate that diner’s brain to crave more, Kessler said. For many, the come-on offered by Lay’s Potato Chips — “Betcha can’t eat…

» Online Consumers Require Real Privacy Safeguards, Not the Digital Fox [AAAA, ANA, BBB, DMA & IAB] in Charge of the Data Hen House

The industry appears to have embraced a definition of behavioral targeting and profiling that is at odds with how the practice actually works. Before any data is collected from consumers, they need…